The Smart Business

The hospitality industry is changing faster than ever. Rising costs, staff shortages, technological developments and changing consumer behaviour call for entrepreneurs who are ready to look ahead and take action today.

At De Slimme Zaak, you’ll discover how to make smarter choices today to prepare your hospitality business for tomorrow. No theoretical stories, but practical insights, real-world examples and solutions you can put into practice straight away, shared by experts and fellow hospitality entrepreneurs.

Four key questions every entrepreneur faces take centre stage:

• How can I increase my revenue?
  Discover how smart pricing, upselling, menu engineering and increasing guest value can help you get more out of your existing revenue.
• How can I reduce costs?
  Explore the biggest opportunities to save on energy, waste, purchasing and subsidies, including real-world examples from entrepreneurs showing what these measures can deliver in practice.
• How can I work smarter?
  Discover the possibilities of AI, automation, planning and kitchen optimisation. Not distant ideas for the future, but practical applications that can make an immediate difference to your business.
• How can I keep my team strong?
  Learn how to attract and retain employees and help them work more effectively, while investing in job satisfaction and hospitality at the same time.

De Slimme Zaak is the place at Horecava where entrepreneurship, profitability and innovation come together. With inspiring experts, practical case studies and actionable advice, we help you run your business smarter and build a stronger foundation for growth.