Cold Drinks

The Cold Drinks hall is the hotspot at Horecava where you can meet manufacturers and distributors of spirits, sodas, mixers, bar tools, and bar supplies. You will see how specialty beers with unique flavors are gaining popularity and how non-alcoholic beers are becoming increasingly popular, as is the demand for premium and craft beverages. Increasing health awareness is giving the demand for low- and non-alcoholic beverages a significant boost. The possibilities for innovation in terms of taste and experience are endless.

How can you respond to this changing demand? How can you appeal to (new) target groups who are looking for healthier or alcohol-free alternatives, but also for luxury and quality in their beverage choices? What are the opportunities to increase your return by responding smartly to these trends? Within the Cold Beverages theme, you will discover how you can answer these questions and tailor your offering to the wishes of your guests, while simultaneously increasing your turnover and margin.