Cold Drinks
From cocktails to beer and from spirits to sodas, drinks play a central role in the hospitality industry. Entrepreneurs are experimenting extensively and the world of cold drinks is constantly changing. New combinations, stories, products, concepts, and ingredients offer endless possibilities to enrich your range and surprise your guests. Beverages not only offer a nice margin, but also valuable revenue opportunities, making it ideal to invest more in them right now.
Why you should go to Cold Drinks
The Cold Drinks hall is the hotspot at Horecava where you can meet manufacturers and distributors of spirits, sodas, mixers, bar tools, and bar supplies. You will see how specialty beers with unique flavors are gaining popularity and how non-alcoholic beers are becoming increasingly popular, as is the demand for premium and craft beverages. Increasing health awareness is giving the demand for low- and non-alcoholic beverages a significant boost. The possibilities for innovation in terms of taste and experience are endless.
How can you respond to this changing demand? How can you appeal to (new) target groups who are looking for healthier or alcohol-free alternatives, but also for luxury and quality in their beverage choices? What are the opportunities to increase your return by responding smartly to these trends? Within the Cold Beverages theme, you will discover how you can answer these questions and tailor your offering to the wishes of your guests, while simultaneously increasing your turnover and margin.
Where can you find the Cold Drinks theme?
The Cold Drinks theme can be found in hall 7: see the floor plan here.
Program Cold Drinks theme
Bartender Theater
The Bartender Theater brings the world of cocktails to life with a mix of inspiration, craftsmanship, and competition. During the day, ISAAC Academy offers a dynamic program full of training sessions, workshops, and demos on speed, sustainability, no/low alcohol drinks, and the best cocktail bars in the Netherlands. In addition, the theater is the setting for the official NK Cocktail, organized by the Dutch Bartenders Club (NBC). NK Cocktail is where the best bartenders in the Netherlands compete for titles, recognition, and a place on the world stage. From perfect garnishing to storytelling and technique, everything is judged by a professional jury. The result? A vibrant place where professionals learn, taste, network, and get carried away by the energy of the profession. In short: the hotspot for anyone with a passion for bartending.