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TrendLAB Theater 

The TrendLAB Theatre, located next to the TrendLAB during Horecava 2026, is the place where inspiration and knowledge come together. Here you will find a varied theatre programme with symposiums for different target groups. This makes the TrendLAB environment a perfect place for cross-pollination: meet the right partners, share experiences and discover smart solutions that make a difference.

In a constantly changing world, with a challenging labour market, new technologies and changing guest needs, every hospitality professional wonders: how do I create an experience that exudes luxury but remains affordable? The TrendLAB Theatre helps you find answers. Be inspired, broaden your horizons and gain practical tools during sessions that prepare you for the future.

The theatre programme

Monday, 12 January 2026

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Opening Horecava

Horecava 2026 will be officially opened on Monday 12 January 2026 by Florentine Rijkmans, Director of Horecava. Inga Blokker will present interesting market insights and developments, and together with Puck Wilbers, we will announce the winners of the Horecava Awards.
 

Tuesday, 13 January 2026

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Care & Cure Symposium

Care requires movement, with an eye for both people and the process. Experts from the care and hospitality sectors come together and share how healthy eating, hospitality, and efficiency come together in future-proof care.
 

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The Smart Business

Smart sustainability pays off, for people, the planet, and your wallet. During the symposium, experts will share how feasible innovations contribute to greater returns and a future-proof sector.
 

Wednesday, 14 January 2026

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Retail Symposium

Bring the power of hospitality to your store floor. Discover how hospitality, fresh produce experiences, and smart innovations can increase customer loyalty, flexibility, and a future-proof shopping experience.
 

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Art & Leisure Symposium

Visitor numbers at theatres, museums, and leisure facilities are on the rise, and we will be addressing this trend during this symposium. The focus will be on the role of art, culture, and leisure activities in the hospitality industry, based on the premise that programming captivates and hospitality connects. Gain insight into attracting and retaining visitors, distinguishing yourself in a competitive market, and the results this can yield.
 

Thursday, 15 January 2026 

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Hospitality NXT Symposium

Discover the powerful service concept of the future, create a welcoming and inspiring work environment, and stimulate social interaction and creativity. Together, we will explore innovative service concepts that transform the physical work environment and strengthen organizational identity.