TrendLAB Theater 

The TrendLAB Theatre, located next to the TrendLAB in hall 3 of Horecava 2027, is the place where inspiration and knowledge come together. Here you will find a varied theatre programme with symposiums for different target groups. This makes the TrendLAB environment a perfect place for cross-pollination: meet the right partners, share experiences and discover smart solutions that make a difference.

In a constantly changing world, with a challenging labour market, new technologies and changing guest needs, every hospitality professional wonders: how do I create an experience that exudes luxury but remains affordable? The TrendLAB Theatre helps you find answers. Be inspired, broaden your horizons and gain practical tools during sessions that prepare you for the future.

The theater programme

Monday, 11 January 2027

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Opening Horecava

Horecava 2026 will be officially opened on Monday 12 January 2026 by Florentine Rijkmans, Director of Horecava. Inga Blokker will present interesting market insights and developments, and together with Puck Wilbers, we will announce the winners of the Horecava Awards.

The 70th edition of Horecava will officially be opened on Monday 11 January 2027 by Florentine Rijkmans, Director of Horecava. The opening will be hosted by Sander Allegro, who will then lead a talk show exploring developments in the hospitality industry and expectations for the year ahead. The opening will also feature the festive ceremony of the Horecava Awards 2027.
 

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The Smart Business

Smart sustainability pays off, for people, the planet, and your wallet. During the symposium, experts will share how feasible innovations contribute to greater returns and a future-proof sector.
 

Tuesday, 12 January 2027

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Care & Cure Symposium

Care requires movement, with an eye for both people and the process. Experts from the care and hospitality sectors come together and share how healthy eating, hospitality, and efficiency come together in future-proof care.
 

Wednesday, 13 January 2027

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Art & Leisure Symposium

Visitor numbers at theatres, museums, and leisure facilities are on the rise, and we will be addressing this trend during this symposium. The focus will be on the role of art, culture, and leisure activities in the hospitality industry, based on the premise that programming captivates and hospitality connects. Gain insight into attracting and retaining visitors, distinguishing yourself in a competitive market, and the results this can yield.
 

start-up-pitches

Innovation is essential in the food service industry. All participants in the Start-upLAB are given the opportunity to showcase their product or concept to potential investors and customers by pitching it in the theater. Come and see how start-up entrepreneurs take the stage here.
 

Thursday, 14 January 2027 

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Hospitality NXT Symposium

Discover the powerful service concept of the future, create a welcoming and inspiring work environment, and stimulate social interaction and creativity. Together, we will explore innovative service concepts that transform the physical work environment and strengthen organizational identity.