AI LAB
Location: TrendLAB, hall 3. View floorplan.
"Hospitality entrepreneurs don't want to do computer work"
In the hospitality industry, it's all about experience, attention and craftsmanship, not sitting behind a screen for hours on end. And you don't have to. AI takes over routine tasks, leaving you more time for what you really want to do: creating, cooking, hospitality, customer contact and entrepreneurship. With smart AI tools and data-driven innovations, hospitality organisations can already work smarter, communicate more efficiently and respond better to their guests' wishes.
In this Horecava x Adwise Academy Podcast, Nadine Wigger (Exhibition Manager Horecava) and Luuk Mercx (marketing manager Rational Netherlands) discuss how AI is transforming the hospitality industry. Not as a replacement for hospitality, but rather as an enhancer of it.

Articles written by Adwise Academy

SEO vs GEO: how to become visible in AI search engines
AI is changing the way people search – and to stay visible, you need to think beyond traditional SEO. With GEO (Generative Engine Optimization), your content becomes the answer AI assistants give to their users.

Working safely with ChatGPT in the hospitality industry
AI tools like ChatGPT can make work in the hospitality industry smarter and faster, but also riskier if you're not careful. Learn how to prevent sensitive data from being shared unintentionally, and which settings and versions of ChatGPT are safe to use within your organization.