AI LAB
Location: TrendLAB, hall 3. View floorplan.
"Hospitality entrepreneurs don't want to do computer work"
In the hospitality industry, it's all about experience, attention and craftsmanship, not sitting behind a screen for hours on end. And you don't have to. AI takes over routine tasks, leaving you more time for what you really want to do: creating, cooking, hospitality, customer contact and entrepreneurship. With smart AI tools and data-driven innovations, hospitality organisations can already work smarter, communicate more efficiently and respond better to their guests' wishes.
In this Horecava x Adwise Academy Podcast, Nadine Wigger (Exhibition Manager Horecava) and Luuk Mercx (marketing manager Rational Netherlands) discuss how AI is transforming the hospitality industry. Not as a replacement for hospitality, but rather as an enhancer of it.


