Plug & Play Concepts Horecava
Would you like to exhibit at Horecava but you have limited time, have never exhibited before or prefer not to invest in a custom-built stand? Our Plug & Play concepts allow you to enjoy all the benefits of exhibiting at the Netherlands' largest hospitality trade show, without having to worry about stand construction or logistics. For a fixed, affordable price, everything is taken care of, from you stand to the electricity. You simply bring your products.
Our Plug & Play Concepts
From craftmanship and gastronomy to innovation, we offer a concept for every type of business. Explore the concepts below and discover which one best suits your organisation.
Would you like to receive more information? Our sales consultants will be happy to help!
From Bean to Bakery
From Bean to Bakery is the place for businesses with a passion for coffee, tea, cocoa, bakery and pastry. This concept has been specially developed for small and start-up businesses looking to professionally showcase their artisan products, wihtout having to worry about stand construction logistics.
Taste of Horecava by Gault&Millau
Taste of Horecava by Gault&Millau is the stage for premium brands that want to connect with the very best of Dutch gastronomy. You will showcase your products in a stylish setting surrounding the exclusive Chef's Table. A unique opportunity to connect with leading chefs, hospitality entrepreneurs and other decision-makers from the premium hospitality segment.
Start-upLAB
The Start-upLAB is the vibrant world for innovation in the hospitality industry. As a start-up or scale-up, you can showcase your product or concept to more than 60.000 hospitality professionals while connecting with potential customers, investors and business partners. An accessible way to increase your company's visibility and generate valuable leads.
Theater concepts Horecava
The TrendLAB Theater, located next to the TrendLAB, is where inspiration, knowledge sharing and networking come together. During Horecava 2027, it will host a range of symposia for professionals from the foodservice, hospitality, retail and healthcare sectors
Become a partner of one of our theatre concepts and benefit from:
Direct access to your target audience;
The opportunity to showcase your products, services or expertise;
Visbility in all communications surrounding both the symposium and Horecava.
Our Theater Concepts
Discover the different symposia below and explore the opportunities to become a partner. The brochures provide more information about the partnership packages, pricing and target audiences for each symposium.
Would you like to receive more information? Our sales consultants will be happy to help!
Art & Leisure Symposium
Museums, theatres, theme parks and other leisure organisations are increasingly challenged to bring experience and profitability closer together. The perspective is clear: how do you develop a food and beverage offering that enhances the guest experiences, supports daily operations and adds value throughout the visitor journey? As a partner of the Art & Leisure Symposium, you demonstrate how your vision exceeds expectations and creates lasting impact.
Care & Cure Symposium
Designed for healthcare professionals with a strong focus on hospitality, food and future-proof healthcare. In a time when the healthcare sector faces major challenges, standing still is not an option. How do we combine efficient processes with genuine personal attention? Healthy food with increasing workloads? Innovation with a human touch? As a partner of the Care & Cure Symposium, you position your organisation as a contributor to the future of healthcare.
The Smart Business
Many hospitality businesses are already taking steps towards sustainability, often without even calling it that. Simple choices can reduce costs while improving margins. This programme demonstrates how practical, achievable steps can deliver immediate results for both today and tomorrow. As a partner of The Smart Business, you position your brand as the catalyst for smart, practical solutions that drive profitability and contribute to a more sustainable hospitality industry.
Hospitality NXT
Hospitality is making a clear shift towards authenticity, simplicity and recognisability: food that makes sense and service that feels genuinely human. At Hospitality NXT, visitors discover how organisations make sharp, conscious choices to focus on hospitality that truly adds value. The result is a clear and relevant hospitality signature that works for guests and operations. As a partner of Hospitality NXT, you will demonstrate how your solutions contribute to the workplace of tomorrow.
Rent the theater
Looking for a unique venue to showcase your brand or organisation during Horecava? Exclusively hire the Horecava Theater for your own conference, product launch, demonstration or inspirational session. With a fully equipped theater and all the necessary facilities, you'll create a professional setting where your story takes centre stage.
More information & contact
Do you have questions about participating in Horecava, or are you curious about which concept or segment best suits your product? Please contact one of our sales consultants. They are ready to assist you and happy to help you find the right solution!
