All things taste

Food Market
At the Food Market, you can discover (the story behind) various artisanal, healthy, and sustainable products.

Pop-up Bar
At the Pop-up Bar, you can discover surprising flavor combinations, beautiful (non-alcoholic) mixes, and the (new) offerings on the market.

From Bean to Bakery
From Bean to Bakery is the leading knowledge platform for trends and developments in coffee, tea, chocolate, bakery, and pastry.

Taste of Horecava
This exclusive Chef's Table experience is a unique event for the higher gastronomic segment. Various top chefs showcase their skills and take the taste experience to a higher level.

Taste of Wine Professional
Wine Professional organizes various tastings and masterclasses in the Wine Theater, introducing hospitality professionals to the wine trends of the future.

Start-upLAB
One innovation after another at Start-upLAB. Here you will find dozens of start-ups passionately talking about their innovations.