Promotions & visibility
In order to maximise your presence during Horecava, we offer you several media solutions to get the most out of your show participation.
Lead generation, branding, product launches, and generating traffic to your booth, we are happy to share our advice in how to achieve these objectives.
Our Sales team also offer a range of tailor-made packages to suite your company's individual marketing needs and budgets.
NOTE: All prices are excluding VAT and including production and placement.
Crossmediaal advertising
Would you like to bring your company, brand, or product to the attention of hospitality professionals? Horecava offers plenty of opportunities to achieve your goals. In addition to indoor and outdoor promotional opportunities during the next Horecava from Monday, January 12, to Thursday, January 15, 2026, we also offer year-round online opportunities to reach your target audience.
Horecava digimagazine
During Horecava 2026, Horecava will publish a digital magazine for the third time, containing an interactive map, list of exhibitors, theater program, and information about the various themes and activities. There is plenty of space for you as an exhibitor in the form of logos, interviews, advertisements, and content articles. Check out the Digimagazine Flyer of Horecava 2026 or click on the ‘Download flyer’ button below.
Branding
A0 Poster
The power of repetition: communicate your message, participation and/or stand locations on posters placed at various locations in the exhibition complex. The posters come in an A0 format and a large, eye-catching frame.
Hall 7: € 870.00
Entrance F: Sold out!
Hall 10/11: € 320.00
Entrance C: € 1,035.00
Asphalt sticker
These outdoor floor graphics can be placed anywhere you like. You are also free to choose your own size and shape. Please be advised that the placement of this item is highly dependable on weather conditions.
5 per packages (1x1m): € 1,015.00
2 per packages (2x2m): € 2,140.00
Balustrade First Floor Restaurant
This prominent area offers the opportunity to fully decorate the space near the First Floor restaurant with eye-catching graphics. With these visuals, your message takes center stage — perfect for grabbing attention as visitors pass by and ideal for maximizing visibility in high-traffic zones. This prime location guarantees powerful exposure!
€ 1,445.00
Banner between columns, entrance C
Next to entrance C there is a spot ideal for a large banner. This is usually branded by sponsors as this option is directly to the main entrance.
Who doesn't want to have their brand directly at the event entrance?
€ 3,520.00
Banner between columns, entrance F
Next to entrance F there is a spot ideal for a large banner. This is usually branded by sponsors as this option is directly to the main entrance. Who doesn't want to have their brand directly at the event entrance?
€4,160.00
Banner structure
Having your own awning in the main entrance K is a highly effective way to give your brand some serious exposure. The awning has three sides which can be printed with different logos or images.
€ 9,155.00
Banner under porch
This porch banners is situated at entrance C. When you turn the corner onto the front square, this item will be clearly visible and higher up than many of the other items. With almost 20 meters in length, it spans quite a large area, which ensures a lot of people will notice.
€ 4,765.00
Boulevard (drywalk) branding
The drywalk is located in between entrance C and F. Make sure that every visitor passing by notice your company branding.
Price on request
Bridge Banner
The bridge banner is the first point of contact for visitors arriving from the RAI train station, the metro station, or guests staying at the NHow hotel. With a sleek textile banner, we ensure a professional appearance that strengthens your brand presence from the very first moment. A must-have for sponsors looking to make a lasting first impression.
€ 2,900.00
Bridge entrance K
When standing inside entrance K everyone will notice the bridge pointing at the First Floor restaurant.
€ 1,895.00
Cloakroom branding
Brand the cloakroom in entrance C to ensure that you attract the attention of all visitors who hand in or pick up their coat.
€1,905.00
Escalator advertising
These windows on the sides of the escalator (entrance C) are ideas for your message! Everyone will take these escalators at some time during the show, so great brand awareness guaranteed. Costs are per escalator.
Sold out!
Escalator handrail stickers
Have your brand stop visitors in their tracks by placing stickers on the escalator banisters. They can be fully covered to give your company an extra lift (both sides of one escalator).
Exclusive advertising
The entire foyer of entrance C can be branded with stickers. Literally everywhere you look you will see your branding.
€ 5,175.00
Exposure tower (large)
A true eye-catcher, this square exposure tower is perfect for branding or referrals as it is visible to visitors when they arrive and leave the exhibition. Depending on your wishes, we can print four of the same or four different sides.
€ 2,855.00
Facade banner
Go premium by presenting your brand on a large banner located on Hall 1 and attract the attention of exhibition visitors and passers-by.
Hall 1 (lower position): € 7,025.00
Facade banner Hall 12
Go premium by presenting your brand on a large banner and attract the attention of exhibition visitors and passers-by.
Hall 12.1: € 7,025.00
Hall 12.2: € 7,025.00
Hall 12.4: € 7,025.00
Flag banner
Put the wind in your sails with these banner flags - a great way to highlight your brand to visitors at the exhibition entrance.
Hall 12 (9 per package): € 4,005.00
Floor graphics
Attract the attention of visitors more than once by letting us print your brand or image on floor stickers in the entrance area. Let your imagination loose, with options ranging from a welcoming message, footsteps that show the route to your stand or even optical illusions.
5 per package (1x1m): € 3,000.00
2 per package (2x2m): € 3,055.00
Fly-over branding
Visitors will cross the fly-over to go to Hall 8 or Hall 7. These windows can be branded with vinyl stickers.
Package: 2 window stickers, 1 floor sticker
€ 1,500.00
Hanging banner single-sided
Hanging banners are a great way to stand out. They can literally hang anywhere throughout the building where there are rigging points.
Entrance K - 5 banners available
Price per banner: € 3,915.00
Entrance C - 4 banners available
Price per banner: € 3,915.00
Entrance F - 2 banners available
Price per banner: € 3,915.00
Lift branding entrance F
Busy Location Near Entrance F, this high-traffic location, right next to Entrance F, is the perfect spot to make your brand stand out. With the elevator fully wrapped in your message, your brand becomes impossible to miss.
€ 3,705.00
Pillar advertising
The pillars of the entrances to many of the halls can be branded with textile banners. Perfect for showing in which Hall people can find your stand and attracting some more attention.
Price per pillar
Hall 12 (2 pillars available): € 1,355.00
Hall 10 (2 pillars available): € 1,355.00
Hall 8: (1 pillar available): € 1,355.00
Pillar branding four-sided
Great way to create more exposure for your company during this event. We have a total of 4 pillars inside entrance K which can all be branded.
4 pillars available
Price per pillar: € 1,690.00
Pillar branding Hall 1
All of the pillars at RAI can be wrapped! There are many throughout the RAI and every single one can be branded.
€ 1,230.00
Pillar branding Hall 7
The pillars of Hall 7 can be covered with textile banners in a frame. Perfect for event branding or sponsor branding.
€ 1,810.00
Pillar branding round
All of the pillars at RAI can be wrapped! There are many throughout the RAI and every single one can be branded.
Price per pillar
Entrance C: € 390.00
Entrance F: € 390.00
Restroom advertising
These restrooms can be branded all the way. We offer you a package of restroom door stickers, posters and mirror stickers. Branding the restrooms can be underestimated, but has a very large inpact.
Entrance F: € 6,070.00
Hall 1/3: € 3,585.00
Hall 1/5: € 3,650.00
Hall 9: € 2,550.00
Hall 10/11: € 3,490.00
Hall 11/12: € 3,490.00
First Floor (restaurant): € 3,045.00
Entrance K: € 6,830.00
Stairway advertising
Use the stairway to the halls for your branding. Everyone will see this when making their way to their destination. Whether you are taking the stairs or the escalator, this will absolutely be a remembered by every single visitor. The front of the steps is branded with vinyl, while the actual steps stay free of branding.
Entrance C: Sold out!
Hall 7: € 3,755.00
Stairway advertising, entrance F
Use the stairway in entrance F to the halls for your branding. Everyone will see this when making their way to their destination. Wether you are taking the stairs or the escalator, this will absolutely be a remembered by every single visitor. The front of the steps is branded with vinyl, while the actual steps stay free of branding.
€ 3,755.00
Totem
A simple way of attracting the visitor's attention on their way to the entrance is placing signs with your brand name in front of the complex and near the entrance. This will ensure that your brand makes a clear impression as visitors make their way to and from the event.
Entrance K (2 available): € 615.00
Entrance C (1 available): € 615.00
Entrance F (2 available): € 615.00
Window sticker revolving door
Do you want to create the ultimate brand awareness? Brand the two doors of entrance C! People will have no choice but to see your branding as they enter the building. All of the doors and windows will be branded with vinyl on both the inside and outside entrance C. For a nice finish, the actual revolving door windows are also branded.
Price per revolving door: € 4,515.00
Leads
Promopoint: Placing a promotional object
Promote your brand by placing a marketing object of your choice near the main entrance. For example, a stickered or inflatable car can be a great way to attract attention and start a dialogue about your brand.
Excluding staff, promotional materials, etc.
€ 4,460.00
Promopoint: Placing promotional object with flyerteam
Get the best of both worlds and have a flyer team (max. 4 pers.) hand out samples or flyers, send visitors to your stand and/or stimulate a dialogue with your eye-catching and attention-grabbing marketing object.
Excluding staff, promotional materials, etc.
€ 4,460.00
Promotional flyerteam
Have a fully briefed team (max. 4 pers.) promote your brand, product or message. You can employ them to send visitors to your stand or start a dialogue about your brand. Handing out samples or flyers will bring arriving and departing visitors into contact with your brand as well.
Excluding staff, promotional materials, etc.
€ 4,460.00