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From Bean to Bakery

From Bean to Bakery

Taste the craftsmanship from coffee to pastries

The aroma of freshly baked bread, freshly roasted coffee beans, colorful teas, and sweet treats? Discover the pure passion of coffee, tea, cocoa, baking, and pastry at From Bean to Bakery during Horecava 2026!

In Hall 12, you will find an attractive market setting where small and craft producers present their finest products. From freshly roasted coffee beans to refined pastries, from unique tea blends to creative bakery concepts: here you can taste quality and craftsmanship.

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Why should you not miss From Bean to Bakery?

  • Meet passionate professionals: from start-up coffee roasters to artisan pastry chefs: they are all ready to inspire you.
  • Discover distinctive products: perfect for hospitality entrepreneurs, buyers, and foodservice professionals who want to enrich their range.
  • Taste, experience, and be inspired: from small bites to unique drinks, sample the latest trends and flavors on the spot.
  • Short lines of communication, direct contact: learn directly from the creators themselves what makes their products unique.

For whom?

Whether you are a chef, hospitality entrepreneur, barista, baker, or buyer, From Bean to Bakery is the place to discover new products, find inspiration for your menu, and connect with passionate entrepreneurs.

Be visible quickly and professionally

At From Bean to Bakery, it's all about your product. Thanks to the fully equipped stands, you don't have to worry about a thing and can focus entirely on what really matters: your story and your taste experience. No hassle with stand construction or logistics — just bring your products. This way, you can effortlessly impress hospitality entrepreneurs, buyers, and chefs who are looking for innovative and artisanal products. Meet your ideal customer in an inspiring environment, without a large investment and with maximum impact.

Download the brochure for more information or contact one of our sales consultants about your options.