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Art & Leisure Symposium

Partners Art & Leisure Symposium

Art & Leisure: experience economy or not? 

Experience is the magic word – touching, surprising, exceeding expectations. And each time on a greater, more compelling, and more exciting scale. But what is the Return On Experience, the price for the added value of the experience?

While visitors and guests expect more and more, organizations are faced with rising costs and staff shortages. During the Art & Leisure Symposium, we will look at the opportunities: how does hospitality enhance the overall experience, how do you exceed the expectations of your target group, and how do you focus on Return on Experience?

Are you involved in policy, concept development, or entrepreneurship in Art & Leisure? Whether you work for a museum, theater, amusement park, or vacation park, this symposium is for you. 

Program

Date: Wednesday 14 January 2026
Location: TrendLAB Theater | Hall 3 - Entrance K

11.45 am: Welcome
12.00 am: Start symposium

  • The Art & Leisure Symposium (1,5 hour): an insipiring dive into the world of experience and innovation.
  • Sub-program (0,5 - 1 hour): shorter sessions and interactive experiences for those seeking more depth.
  • Networking area & inspiration points (0,5 hour): meet fellow decision-makers and be surprised by new ways of thinking.
  • Thematic exhibition route: selected stands, showcases, and concepts relevant to the healthcare sector. 
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We are organizing this Art & Leisure Symposium for decision-makers at cultural institutions such as theaters, museums, and libraries, and within leisure facilities such as zoos, amusement parks, large playgrounds, swimming pools, and multifunctional buildings with sports and swimming facilities. We also aim to inspire cultural policymakers and recreation facility managers with this program.

In short: anyone involved in food service and hospitality within the Art & Leisure sector.

Would you like to stay informed about the symposiums and the rest of the Horecava 2026 program? Then sign up for our newsletter!

Tim van Tiel
Tim van Tiel
Senior Sales Consultant

 

Become a partner?

Does your company or institution align with the content of the Art & Leisure Symposium? Then become a partner! During this substantive event, you will come into contact with your target group, there will be plenty of opportunities for networking, you will be visible in all communications about the event, and you will have the opportunity to make visitors an exclusive trade fair offer after Horecava.

Interested in becoming a partner of the Art & Leisure Symposium? For more information, check out the brochure.

➡️ Check out the brochure

➡️ Send us an email