Be Good Coffee


VISION

Each farmer will produce more and better coffees with each new crop.

MISSION

To Build a community of partners, suppliers and customers that jointly work to improve the access of coffee farmers to hybrid trees, which will help them keep and grow their farms.

STRATEGY

We will give back all of our Be Good Coffee brand profits to small farmers, in order to support thousand of them grow their farm operations through adoption of hybrid coffee tree varieties.


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