Taste the Future

'Taste the Future', that's the theme of Horecava 2017. New technologies and trends are developing on a daily basis, while craftsmanship and sustainability are gaining ground. This creates a current of change for the hospitality business and asks for a future-proof vision. Together with its exhibitors Horecava gives meaning to the theme by creating a comprehensive platform for all professionals in the food service industry.

Horecava, the largest national trade fair for professionals in the Dutch food service industry will take place from Monday 9 to Thursday, January 12th, 2017 in Amsterdam RAI. Open from 11:00 to 18:00.

Future vision

Upcoming Horecava we look forward to things ahead: what developments, services, ambiances and tastes can prepare the hospitality industry for the future? Exhibitors and events are organised in four main pillars: food, experience, innovation and sustainability.  Within these fields, visitors are presented with a wide range of products, services, events and presentations. All contributing to future-proof their business. Horecava’s exhibition manager Luuk Scholte: ''Today’s consumer is quite demanding; food has become a lifestyle for many of them. How do you respond to their needs? How can you create an experience that guests will remember? These are questions we like to answer. In addition, our visitors can learn about the opportunities offered by new technologies, and how to combine profits and planet.'


Coffee, Tea & Cocoa paired with Bakery in one hall

This time, the segments Coffee, Tea & Cocoa are paired with Bakery in one hall. A new event is presented by Barista Bonanza by SCAE (Speciality Coffee Association of Europe), where international baristas show the latest coffee trends. Another first is Bean & Leaf, a greenhouse demonstrating the origin and production of coffee. This hall also has a bar focusing on food pairing and batch brew coffee.

Furthermore, visitors will find the presentation of Bakkerij van de (V)Oorsprong in this hall. This is a new Dutch partnership of the National Boulangerie Team and National Patisserie team. A real eye-catcher of the fair is the No Waste Village covering the hot items sustainability and food waste. All those interested in the latter can find their way easily to all other sustainable businesses at the fair: a Green Route was created especially for this purpose.

New: a hall dedicated to food

This edition, Horecava is bigger than ever with an additional hall entirely dedicated to food. Besides fresh and processed produce, visitors can find cuisines from around the globe at the Asian and Italian pavilion. Also new is the area called “van Bron tot Bord” (from source to plate) dedicated to local and sustainable products from the Dutch provinces. Leading chefs from different regions give demonstrations and workshops. The extra hall and the division into segments has further clarified the lay out of the fair and its floor plan. Just like last year the segments are 1. Drinks, 2. Food, 3. Fast Service, 4. Bakery, 5. Coffee, Tea & Cocoa, 6. Kitchens 7. Equipment & Inventory and 8. Services. Visitor can easily choose their subjects of interest and routing.

Recurring highlights

No Horecava without the National Championships. And of course “The Best … “- competions will take place. New are the competitions for the best main-course Salads and the Best Meatball. The Festival Court, situated in the hall dedicated to Drinks, is bigger than ever while successful pop-ups like Bierfabriek will be back as well. Of course Horecava offers plenty of new exhibitors as well, such as Smeg Foodservice, CUP & CINO, CSM Benelux, Animo Bakers Brigade, McCain, Grandma Bobs Snacks, Fresh 24/7, Fuiteval B.V., GroenRijk Gardeners and Dawn Foods.